Facebook ’s vice president of Asia Pacific, Dan Neary, today (9th) in the Asia Pacific Media Day held in Singapore, revealed 4 major priority projects that Facebook will implement from 2019, including (1) social issues, (2) new product experience,
(3) business, (4) the pursuit of beauty. Dan Neary also pointed out that these four projects will be the areas that FB will work in the future for a long time, and reviewed the operation of FB in these four projects since 2019.
social morality
Regarding the reform of the social system, Dan Neary re-implemented it in order to maintain a democratic system.
FB believes that free and fair democratic elections are very important. Therefore, Facebook has launched itself as one of the world ’s major social advertising publishers.
The most transparent political advertising system allows users to know that there are some politicians, participating groups have spent advertising,
and they can also know their spending and the content they actually put.
Dan Neary also said that Facebook will organize some teams during the election to help check for inappropriate intervention. Dan Neary pointed out that since the launch of related services,
Facebook has gone through 7 elections in Asia-Pacific countries, and FB is confident that it still does a good job at such a large scale.
But Dan Neary admits that the biggest challenge remains the upcoming US presidential election in November 2020.
Dan Neary then talked about privacy protection and hate speech, and said that a team of 35,000 people is already working on related issues, such as working with AI and machine learning to conduct speech review,
and can also confirm terrorist speech with 98% accuracy. At present, FB has also cleared 2.2 billion fake accounts and more than 2.6 million terrorism-related speeches.
Interestingly, Dan Neary stated that although traditional "terrorism" may only revolve around Al Qaeda or ISIS, FB will continue to expand its definition in the future, such as hate speech.
in addition, FB also cooperates with third-party fact-checking centers in more than 60 countries and spanning 40 languages to adjust the reach of fake message posts, while providing users with more privacy control tools.
New product
In terms of new products, Dan Neary revealed that in 2020, Oculus VR headsets that support hand control will be launched, and no additional remote controller is required.
Users can use the hands directly to "contact" or operate from Oculus See VR content.
In addition, the new payment service "Facebook Pay" is currently only planned to be listed in the United States and only supports the Facebook App and Messenger first.
However, in the future, Facebook will confirm that it will be promoted to other countries and regions. Instagram and WhatsApp will also have this built-in. Services.
business
Since Facebook already has 140 million small and medium-sized enterprises operating on the platform, Dan Neary pointed out that in the Asia-Pacific region,
FB will focus more on local enterprises in the future, providing digital literacy training for small business owners, cross-border marketing services,
and especially focusing on helping women Entrepreneurship.
At present, FB has provided similar assistance to more than 320,000 small businesses.
other
In addition to the foregoing, Facebook currently selects several areas as internal priorities. In Asia Pacific,
it will include online security, which includes protecting users from cyberbullying, scams, or harassing messages.
FB has also established some AI mechanisms to detect negative messages from users for suicide prevention.
The AI mechanism has also identified more than 95% of potential cases.
In addition, Facebook has established a global blood donation program, fundraising mechanism with more than 50 million people,
and a community of more than 120,000 developers in Asia Pacific.
Interestingly, Dan Neary also revealed that although Facebook has 140 million small and medium-sized enterprises on the platform,
only 7 million of them are FB advertisers,
which is equivalent to the vast majority of FB business users and is using FB tools for free. Business.
