Domestic textile and fiber industry players pointed out that the operating financial reports of leading American sports brand manufacturers such as NIKE this year were not as good as market expectations, and the order momentum was relatively conservative. However, based on observations after the past few Olympic Games, many star athletes will be highly exposed in each Olympic Games, which is expected to attract consumers to consume sportswear.
Far East New’s recycled green textiles, such as recycled marine polyester, have been used by European Football Cup and Olympic teams in the past few years. Far East New pointed out that in the current Paris Olympics, the group’s recycled green textiles have been used by the United States, France and Canada. It is adopted by sportswear fabric suppliers for many national teams.
Regarding Olympic business opportunities, New Fiber pointed out that the company's R-PET recycled polyester and environmentally friendly yarn have been used by many countries in the European Football Cup. This year's Paris Olympics is known as the most environmentally friendly one in history. It is expected that after the games, it should be able to Driving a wave of sales of recyclable and environmentally friendly textiles.
Lili's recycled and environmentally friendly polyester fiber has become a part of the supply chain of major global sports brands; Lili pointed out that the proportion of shipments has increased year by year in the past three years.
Ruhong, a garment and fabric factory that mainly produces functional apparel, has always believed that the Olympic Games will have little impact on the company's operations. However, the financial reports of two major customers, Nike and Lululemon, this year were not as good as market expectations, and the growth rate of orders was not as high as in past years. Therefore, this year it has gained new customers from several less well-known sports brands. If this year’s Paris Olympics drives a sports consumption trend in the second half of the year, the increase in orders from these new customers is expected to help Ruhong’s operations in the second half of the year.
The increase in the proportion of sports and leisure apparel shipments is one of the main reasons for the improvement in Juyang's operating performance in the past one or two years. The market pointed out that after the Olympic Games, it will definitely drive a wave of sports consumption, and the consumption power of sportswear will definitely increase. This will have a great impact on Juyang's continued efforts to strengthen orders for sports and leisure apparel will increase, which will benefit Juyang's operational growth momentum in the second half of this year and even throughout 2025.
