The once-popular fast fashion model, known for its low cost and high variety, has significantly impacted the environment. As Europe and the U.S. tighten standards on textile dyes, "sustainable fashion" is becoming mainstream.

The fashion industry is now focusing on eco-friendly production, with biobased dyes derived from plants and microorganisms offering a sustainable alternative. These non-toxic, eco-compatible dyes hold significant market potential, with an estimated demand of $5 billion by 2024. Brands are increasingly using sustainable materials like vegan leather and recycled fibers, combined with green dyeing processes, to create eco-friendly apparel.

As environmental awareness rises, "green consumption" is becoming a key purchasing factor. Future dyes will focus on high fixation, water-saving, and non-toxic properties. Major brands like Adidas and Nike are adopting non-toxic production methods and aiming for zero discharge of harmful chemicals, promoting a sustainable approach throughout the product lifecycle.

Textile companies are developing new technologies under the green manufacturing vision, collaborating on new dyes and processes. Techniques like CO2 dyeing and digital printing are advancing towards biobased dyes. The Industrial Technology Research Institute has developed microbial fermentation technology for producing indigo dyes, offering a low-carbon, non-toxic process that significantly reduces pollution and supports sustainable development.

Microbial dyes, promising new materials, enhance dyeing and fiber modification, opening new markets and contributing to sustainability.